digital marketing trends 2018 to grow your business

What is your digital strategy to grow your business in 2018?

Without a strategy, you might not see progress.

Not to worry...

With these powerful and actionable digital marketing trends,

you will be able to create a digital marketing strategy

in order to generate more traffic, more leads, and hence, more revenue.

 

Voice Search

Did you know that 20% of the searches in Google app are by voice?

In 2017, the number of Voice-First devices crossed 24.5 million.

What does this mean for your business?...

Voice Search is a key component of search engine optimization.

Therefore, ensure that your target audience can find you using voice commands.

Unlike regular search queries, voice commands tend to be longer and more conversational.

 

Speed On Mobile Devices

Do you agree that you and I (and most others) use smartphones to consume content?

From articles to podcasts, webinars to videos, we educate and entertain ourselves using our hand-held mobile devices.

This shift from big to the small screen has a HUGE impact in terms of marketing and SEO.

If your website loads slow on mobile phones, the bounce rate would be high.

This means fewer leads and lesser revenue.

Google claims that for every second delay in mobile page load, conversions can drop by up to 20%.

Solution?

Optimize your website for smartphones and tablets.

Aim for a load time of fewer than three seconds.

 

Page Relevance

You can have all the keywords on your website, but if the content is not "valuable" to the user, Google might not rank your site higher.

According to Google, the “intent” of the search query is a strong signal.

This is why you will see that slow website (having awesome content) may rank higher.

I do not say that dismiss SEO. But do not sideline the users.  

 

User Experience

Studies have shown that website UX and bounce rate have a direct relationship. 

Would you stay on a website that's not organized, has annoying font-size and colors, and lacks the "aesthetics" to engage your attention?

That is why optimizing your website for user experience is critical.

Good content and UX facilitate more engagement- lower bounce rates.

Other than these, the following digital marketing trends are equally important for your business growth this year:

  • Visual Search
  • Structured Data
  • AI and Machine Learning
  • Generation Z
  • Social Media

Want to dive deep into these? Check out the full post here.

What do you think about these digital marketing trends?

Which one of these affects your business?

Comment below and express your views.

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